Jody D. HarrisonHow have we reached a broad range of civilization for so many years when a message was to be heard? Mass Communication is how. Before, hundreds of years ago, people would set a place to congregate, and one person in a position of power would speak of what they wanted the congregation to hear. The way people would know about these things is by the first way people would find out about valuable information, word of mouth. Word of mouth is the passing of information from person to person by informal oral communication. The second way is ads/ flyers. Flyers and ads have been used since the 17th century and have been used to inform a mass number of people of events and happenings. They have continued to be used even through today’s day and age but just have continued to be modernized as they continue to evolve. Involved with mass communication is advertising which is essentially what flyers are. The first know paid print advertising was in 1836 in a French newspaper La Presse where someone paid the newspaper to include their ad in a section of their press. Printed advertising and flyers were a great way to reach a wide range of people along with the use of word of mouth. There are records of a Microscope demonstration ad from 1760 by a guy name John Cuff. Once the printing press was invented and mastered, the use of advertising in newspapers began to grow and was notably one of the best ways to bring attention to what was being advertised, weekly. Soon after, the Japanese got on board and figured out their own way of printing as well with using the method of woodblock printing. This was a unique way of printing on cloth and later paper. How it would work is, the area that would show as white, would be cut/ knifed away or chiseled, leaving the image or characters to show as black or whatever the background may be. Now, people would use these different ways of advertising to get congregate or bring attention to products or events. How do you think everyone knew about Martin Luther King Jr’s “I have a dream” speech? How did people know about the march on Washington? Along came the television. The television was the product of a 21 year old mind belonging to an inventor by the name of Philo Taylor Farnsworth. His invention derived from the first television which required images to be mechanically rotated onto a screen by a Scottish and American inventor by the names of John Logie Baird (Scottish) and Charles Francis Jenkins (American). W3XK was the first known television station which only filmed “radio movies” , which are my guess just movies involving or about radio since there is no concrete description of what those productions consisted of. This station was the only station until it brought by the company that is now known as NBC. When large bodies of people congregated and there were speeches to be given, they began to be aired on television stations where people over the world could see it. Even though it was broadcasted on television, due to the prices of this new invention, only a few thousand people were able to afford this magnificent invention. Around the same time as when the television was invented, around nine years later to be exact, the FM radio came into town invented by Edwin H. Armstrong. Radio stations were popular as well around the 1920’s but as they grew popular, so did televisions, which ultimately ended ruining the FM radio golden years. Radio was also a major key to mass communication. As communication evolved, so did technology. What started as just people telling one another about a place to meet/ congregate and or about events, to flyers/ posters that included detailed specifics about the same events and happenings as people were just spreading to one another; Flyers and posters became newspaper advertisements and notices as the printing press began to make waves through society, and then strong minds got together to create what is in households till this day used to broadcast historic happenings today such as presidential debates, elections and news. TV stations that were created and broadcasted back when televisions were invented are still used today to reach people on a national level now. Radios are in every car created now when before were sold separately from automobiles and messages are transmitted through them every day. These inventions have evolved a lot since the times when they were pioneered and also now add another communication variable such as cellular devices. People now are able to call into radio stations and voice their opinions as well as television shows. Communication is essential for today’s society and it wouldn’t be where it is today if it was for the evolution and media outlet inventions of the early 17 century to current. Work cited http://www.internationalposter.com/about-poster-art/a-brief-history-of.aspx http://thinkdesignblog.com/resources-the-evolution-of-print-advertising.htm https://www.edn.com/electronics-blogs/edn-moments/4376579/1st-American-TV-station-begins-broadcasting--July-2--1928 http://www.johnsteins.com/woodblock-printing.html
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